Updated: May 2021
Livescreen Technology, “Backstage”, Privacy Policy
Little Cinema Digital, LLC (“Little Cinema,” “we,” “our,” “us,”) respects your privacy. This Privacy Policy describes our practices with respect to Personal Information that we collect from you or that you provide to us when you register or attend virtual events hosted by Little Cinema on the virtual event platform, Live Screen Technology, (the “Backstage Platform”), or engage Little Cinema to use the Backstage Platform as a client to host virtual events. As used in this Privacy Policy, “Personal Information” means information that identifies or that could be used to identify you, and “Services” means the Backstage Platform.
Little Cinema Digital will not use your information for any reason other than fulfilling your registration and attendance requirements for virtual events on the Backstage Platform.
This Privacy Policy does not apply to information that our customers, who engage Little Cinema Digital to produce virtual events through the Backstage Platform (“Clients”), collect, create, or provide to Little Cinema when they use the Backstage Platform for virtual events, which we refer to as “Customer Data.”
Customer Data, which may include Personal Information contained in text, images, photos, audio clips, chat logs, and audio and video recordings that are created or shared during or in connection with a virtual event, is owned and controlled by the Client. Our use and disclosure of Customer Data is governed by our agreements with Clients. If you have questions about the information practices of a Client that engages Little Cinema to use the Backstage Platform to host virtual events, please contact the Client directly.
In addition, we do not control the actions of anyone with whom you may choose to share information during or in connection with virtual events hosted on the Backstage Platform, and we cannot and do not guarantee that any information you share will not be viewed by unauthorized persons. You should therefore be cautious about the information you choose to share when attending or participating in virtual events hosted through the Backstage Platform.
The Personal Information We Collect and How We Use It
The Personal Information we collect and how we use it depends on the context of your interactions with us. As explained below, we collect some of this Personal Information when you provide it directly to us, and in some cases we receive Personal Information from third parties. We also collect certain information automatically when you interact with the Services.
Information You Provide Directly
We collect Personal Information that you choose to share with us when you use the Services, which may include the category as described below.
Attendee Data
If you register to attend an event on the Backstage Platform, or are invited by a Client to attend virtual events that are hosted through the Backstage Platform, we will collect Event Registrant Data that you choose to share with us, including through forms on the site and within the Backstage Platform.
This Event Registrant Data may include:
Name;
Email address;
Phone number;
Affiliations or other identifiers as requested by our Clients
Information We Collect Automatically
In addition to the information that you provide to us, we collect some information automatically when you use the Services. The types of information that we collect automatically may include:
Technical information about your computer, device, hardware, or software you use to access the Internet or our Services, such as IP address or other transactional or identifier information for your device (such as device make and model, information about device operating systems and browsers, or other device or system related specifications);
Usage information and statistics about your interaction with the Services which may include the URLs of the Services that you have visited, URLs of referring and exiting pages, page views, time spent on a page, number of clicks, the applications and features you use, when and how long you use those applications and features, and other usage statistics;
Information that facilitates a safer and more personalized experience with the Services, such as user identification information, saved preferences, and device identifiers or usage information for authentication and fraud prevention purposes; and
Information about your approximate location, which we may derive from device information such as IP address.
We collect some of this information through tracking technologies such as cookies and web beacons. For more information, please see the How We Use Cookies and Other Tracking Technologies section below.
Information We Obtain from Third Parties
In some cases, we receive Personal Information from third parties. For instance, if you have been invited to attend a virtual event on the Backstage Platform by a Client, we may receive your name and email address from the Client to facilitate your registration and attendance.
We may also receive Personal Information from other third-party sources, including:
Our service providers, such as online analytics providers;
Services that make user-generated content from their service available to others, such as public posts on social media networks; and
Publicly available sources, such as business registries.
In addition, if you choose to interact with us on social media by posting to our pages, tagging us (or using certain hashtags or other identifiers) in posts, or otherwise communicating with us or participating in social media activities in which we are involved, we may collect certain information from the social media account you use to interact with us, including the name associated with the account, the account handle, recent activity, the content of any posts in which we are tagged, and other information that may be contained on your social media profile to allow us to respond to the posts and understand and engage with our audience.
How We Use Personal Information
We may use the Personal Information that we collect or receive through the Services for the following purposes:
To respond to your inquiries and requests and communicate with you about the Services;
To operate and provide support for your use of the Services, including to facilitate your registration for and attendance at virtual events hosted on the Backstage Platform;
To analyze usage trends and patterns and measure the effectiveness of the Services;
To perform our agreements with Clients;
To comply with legal or regulatory requirements, judicial process, and our company policies (including due diligence and contracting activities);
To secure the Services, including by protecting against and responding to fraud, illegal activity (such as incidents of hacking or misuse of the Services), and claims and other liabilities, including by enforcing our customer agreements and Terms of Service;
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, including as part of bankruptcy, liquidation, or similar proceeding; and
For any other purpose that you may authorize or direct at the time we collect your Personal Information.
How We Share Personal Information
To accomplish the purposes set out above, we may share your Personal Information with other parties that may include the following:
Clients that produce and host virtual events through the Backstage Platform, when you register to attend their events;
Service providers that perform services on our behalf and under our direction;
Other third parties as necessary to (a) protect or defend our interests and the legal rights or property; (b) protect the rights, interest and safety and security of the Services, our organization, or members of the public; (c) protect against fraud, and (d) investigate and prosecute users who engage in behavior that is illegal or harmful to others or to others’ property;
A buyer or other successor or organization in the event of an actual or potential merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, including as part of bankruptcy, liquidation, or similar proceeding; and
Such other parties, or for such other purposes, as you may authorize or direct when we collect your Personal Information.
How we Use Cookies and Other Tracking Technologies
We collect information about your use of the Services through tracking technologies such as cookies and web beacons. A “cookie” is a unique numeric code that is transferred to your computer to track your interests and preferences and to recognize you as a return visitor. A “Web beacon” is a transparent graphic image placed on a website, e-mail or advertisement that enables the monitoring of things such as user activity and site traffic.
We and third-parties with whom we work may use cookies and web beacons on the Services to improve user experience, to help remember your preferences and allow us to bring you the content and features that are likely to be of interest to you, and to analyze the use of our Services and to improve the Services’ functionality. These third parties may collect information about your online activities over time and across different Websites. One of the ways we do this is through the use of Google Analytics. For more information about how Google Analytics uses and processes data, please visit https://www.google.com/policies/privacy/partners/.
Your Choices
We provide you with choices with regard to your Personal Information. For example, you can choose not to give us the Personal Information we request, as described in the “Information You Provide Directly” section of this Privacy Policy. However, in some cases, if you decide not to provide the information we request, we will not be able to provide the service or information you requested.
Other examples of your choices include:
You can browse our website without registering or directly submitting any information to us (although we may still collect some limited information automatically, as described above);
You may opt out of receiving our messages at any time by using the opt-out mechanism provided in the message; and
You may change your browser settings or take other steps to block, manage, or delete cookies. Our Services do not currently respond to browser “do not track” signals, so you will need to use your browser settings to effectively manage cookies. In some cases, blocking or disabling cookies may cause the Services not to work as intended and some features may not be available.
Links to Other Websites and Services
The Services may contain links to other third-party websites and services. These websites and services are not subject to this Privacy Policy. They are not controlled by Little Cinema and Little Cinema is not responsible for their content or their privacy policies, which may differ from ours. We have not reviewed and make no representations about the accuracy of information on third-party websites, or about their information handling practices. Visits you make to these websites are at your own risk, and we encourage you to review their privacy policies.
Our Global Practices
We may process and store your Personal Information in the United States and in any other country where we or our service providers operate. By your use of the Services you acknowledge that we will maintain your Personal Information in jurisdictions which may have different data protection rules than in your country, and that your Personal Information may become accessible as permitted by law in those jurisdictions, including to law enforcement and/or national security authorities.
Additional Information for Residents of California
This section of the Privacy Policy applies solely to consumers who reside in the State of California and to the Personal Information of a particular California consumer or household (“California Personal Information”). It describes how we collect, use, and share California Personal Information to the extent we act as a “business” under the California Consumer Privacy Act of 2018 (“CCPA”), and the rights that consumers have under the CCPA. Provided, however, that California Personal Information does not include, and this section of the Privacy Policy does not apply to:
Personal information that is exempt from the CCPA;
Personal information we collect in connection with communications or transactions with consumers who are acting as representatives of companies and other organizations that occur solely within the context of conducting due diligence regarding, or providing or receiving a product or service to or from such companies or organizations; or
Personal Information we collect, use, and share on behalf of our customers as a “service provider” under the CCPA.
California Personal Information We Collect
We may have collected the following categories of California Personal Information regarding consumers within the last 12 months:
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as name and telephone number. Some Personal Information included in this category may overlap with other categories;
Identifiers such as your real name, zip code, telephone number, email address
Unique and online identifiers such as device identifiers, internet protocol addresses, cookie identifiers, beacon identifiers, pixel tags or mobile ad identifiers or similar technology, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device;
Sensory data, such as audio, electronic, visual, thermal, olfactory, or similar information;
Sources of California Personal Information
We may obtain the categories of California Personal Information that we collect as indicated above from the following categories of sources:
Directly from you. For example, through website forms you complete.
Automatically and indirectly from you, such as through logging and analytics tools, cookies, pixel tags, and other automatic data collection.
From third parties, such as Clients, our service providers, consumer data resellers, services that make user-generated content available to others, communications services, and social networks and social media online services.
Use of California Personal Information
We may use the categories of California Personal Information that we collect, as described above, for one or more of the business purposes and commercial purposes described in the How We Use Personal Information section above.
Sharing California Personal Information.
We may disclose the categories of California Personal Information that we collect as indicated above to the categories of third parties described in the How We Share Personal Information section above. In the preceding 12 months, we may have disclosed all of the categories of California Personal Information listed above to our service providers and other third parties when you direct us to do so, or when you use our Services to do so.
In the preceding 12 months, we have not sold California Personal Information. We do not sell California Personal Information, and we do not have actual knowledge that we sell the California Personal Information of Consumers under the age of 16.
California Personal Information Rights and Choices.
The CCPA and other California laws provide consumers with specific rights regarding their California Personal Information. This section describes the rights you may have and explains how to exercise those rights.
Direct Marketing Disclosure Request Right. California residents who have an established business relationship with us may request information regarding third parties, if any, to whom we may have disclosed Personal Information (as defined by Cal. Civ. Code. § 1798.83(e)(7)) for the direct marketing purposes of those third parties during the preceding calendar year. Requests may be made only once per year per person. To submit a request, send an email or letter to the addresses provided in the How to Contact Us section of this Privacy Policy.
Access to Specific Information and Data Portability Rights. You have the right to request that we disclose certain information to you about our collection, use, and disclosure of your California Personal Information over the past 12 months. If we receive and confirm a verifiable consumer request from you pursuant to the Exercising Access, Data Portability, and Deletion Rights section below, we will disclose one or all of the following depending on the scope of the request:
The categories of California Personal Information we collected about you over the past 12 months.
The categories of sources for the California Personal Information we collected about you over the past 12 months.
Our business or commercial purpose for collecting California Personal Information about you over the past 12 months
The categories of third parties with whom we shared California Personal Information over the past 12 months.
The specific pieces of California Personal Information we collected about you over the past 12 months.
The categories of California Personal Information about you that we disclosed for a business purpose, to the extent we have made such disclosures.
Deletion Request Rights. Subject to certain exceptions, you have the right to request that we delete the California Personal Information that we have collected about you. Once we receive and confirm your verifiable consumer request, we will delete your California Personal Information from our records, unless an exception applies.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by sending an email to help@littlecinema.net, or sending your request by mail as set out in the How to Contact Us section below, with your first name, last name, and email address, and a detailed explanation of your request.
Only you, or an authorized agent registered with the California Secretary of State that you provide written permission authorize to act on your behalf, may make a verifiable consumer request related to your California Personal Information. If an authorized agent makes a request on your behalf, prior to responding we may require the authorized agent to present written and signed proof of authorization to act on your behalf, verify your identity, and confirm the authorized agent’s permission to act on your behalf directly. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. Your request must provide information sufficient to permit us to reasonably verify you are the person about whom we collected California Personal Information, or an authorized agent. In order to verify your request, we may ask you to provide information such as your first and last name, email address, mailing address, telephone number, or any other information necessary to verify your identity representative of that person. Your request also must include sufficient detail for us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with California Personal Information if we cannot verify your identity or authority to make the request and confirm the California Personal Information relates to you.
If you have an online account with us, we may deliver our written response to that online account. If you do not have an online account with us, we will deliver our written response by mail or electronically.
Making a verifiable consumer request does not require you to create an account with us. However, if you have a password-protected account with us we consider requests made through that account sufficiently verified when the request relates to California Personal Information associated with that specific account.
Any disclosures we provide will only cover the 12-month period preceding our receipt of the verifiable request. If we cannot fulfill, or are permitted to decline, your request then we will alert you or your authorized agent. For data portability requests, we will select a format to provide your California Personal Information that is readily usable.
If your request is manifestly unfounded, repetitive, or excessive, including if you have made several repetitive requests, we may charge a reasonable fee to respond. We also may decline to respond, in which case we will notify you.
Non-Discrimination
Subject to certain exceptions, you have a right to not receive discriminatory treatment for exercising your access, data portability, and deletion rights described above.
How to Contact Us
If you have any questions or comments about this Privacy Policy, if you need to report a problem, or if you would like to exercise one of your rights under this policy, please contact us at or using the information below. Please include your name, contact information, and the nature of your request so that we can respond appropriately and promptly to your communication.
Email: help@littlecinema.net
Postal Mail: Little Cinema Digital, LLC
Attn: Legal Counsel
100 Bogart Street
Brooklyn, NY 11206
Modifications and Updates to this Privacy Policy
We reserve the right to change the terms of this Privacy Policy at any time. Any changes to this Privacy Policy will be reflected on this page with a new “Last Updated” date. We encourage you to review this Privacy Policy regularly for any changes. Your continued use of the Services after we post changes is deemed to be acceptance of those changes.
Effective Date: 04/01/2020
Last Updated: 05/21/2021